Factsheet Zeitwinkel
Address
Zeitwinkel Montres SA
Rue Pierre-Jolissaint 35, CH-2610 Saint-Imier
Switzerland
Telephone +41-32 – 940 1771
Telefax +41-32 – 940 1781
info@zeitwinkel.ch
Branch
Haute Horlogerie, development and marketing of high quality mechanical wrist watches.
Products
High quality Swiss manufactured time pieces with independent design and manufacture movements in the approx. 7,000 SFr / 5,900 Euro entry category. Four different watch models with the choice of two different dial colors each, furthermore four midsize-models with the choice of four different dial colors each.
Philosophy
Zeitwinkel is independent of corporate affiliation and strives to maintain credibility and quality in every situation. Accordingly, it was decided very early on to develop own solutions for movement and product design.
The brand’s name Zeitwinkel stands for endurance and visionary acting, with the goal of resource conservation. Even six years after the project start, the founders desire to express dedication and optimism with a Zeitwinkel watch, rather than standing out through glamour and marketing, has lost none of its priority.
Engineering
Zeitwinkel watches are equipped with exclusive manufacture movements of the ZW 0102 and ZW 0103. Both calibers are constructed exclusively with German-silver plates, requiring exacting diligence during the manufacturing process.
The Zeitwinkel watches design was developed along with Jean-François Ruchonnet, of Geneva. The cases display a unique countenance using the interplay between polished and matt surfaces. More than 80 single production steps are necessary to create them, most of which are done by hand.
Component manufacture and movement fabrication, as well as the final assembly of all Zeitwinkel watches is conducted exclusively in Switzerland. For a very few components, we fall back on mid-sized family businesses in the traditional watch-making regions of Southern Germany.
Locations
Saint-Imier (Manufacture), Zug, and Berlin (Centre of European Service and Distribution)
The Company
Independent of corporate affiliation, Zeitwinkel does not publish future earning estimates, revenue statements or employment figures. Due to the manufacture character of fabrication and to ensure the quality of Zeitwinkel watches, the yearly output of time pieces should, in the long run, remain in the lower four-digit spectrum. The company founders are watch enthusiasts with years of experience in horology, international management and marketing.
Spokesmen
Prof. Ivica Maksimovic co-founder
Peter Nikolaus co-founder
History
2006 Inception. The brand name Zeitwinkel is created, the product attributes and
company philosophy are devised.
2007 The beginning of product development and design.
2008 Zeitwinkel AG and Zeitwinkel Montres SA are founded.
Design and movement are developed.
The first prototypes are built.
2009 Final prototypes are built and serial manufacture of
movements is commenced.
2010 Market launch in Switzerland, Germany and Austria
Debut presentation at the Baselworld
2011 Entry into selected markets outside of Europe
2012 Baselworld: Debut presentation of the new Midsize-collection
Press Contact
Zeitwinkel Corporate Communications
presse@zeitwinkel.ch
Telephone: +41-32-940 1746
Founders
Zeitwinkel founders Prof. Ivica Maksimovic and Peter Nikolaus
Prof. Ivica Maksimovic
Besides his professorship in communication design and his long-time passion for watches, Ivica Maksimovic is characterized by his subtle humor. These attributes make him the ideal spokesman for a product that requires explanation, that separates itself from the mainstream of celebrity testimonials, glamorous advertising and rapidly changing product cycles, based on standard movements. As a marathon runner, he regards the competition’s million dollar advertising budgets as challenge.
«Zeitwinkel inspires me alone because of the endurance that a mechanical watch so ideally represents. Of course, our customers still won’t be able to save the world with their Zeitwinkel watch, but it does symbolize at least that its owners make very deliberate decisions.»
Peter Nikolaus
Peter Nikolaus has been in the business of distributing high quality watches, mostly in Asia and north America, for over ten years. As one of Zeitwinkel’s creators, he brought much of his conviction and personality into the brand and the product. He is currently focused on coordinating the manufacturing in Switzerland.
